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All good design flows from these 7 stages of actions and the 3 principles of discoverability, feedback, and the conceptual model:

  • A user wants to achieve something (goal) against a state of the world
  • To do this, the user needs to a) figure out what is possible and b) figure out how to do this (discoverability)
  • Then, the user takes action on this and gets feedback on these actions (feedback)
  • Finally, the user interprets this feedback and incorporates it into her conceptual model of how the product works (model)

And the cycle repeats, starting with new goal-setting.

While reading the CFAR handbook I realized that these 7 stages of actions map neatly to the OODA loops we already know and love:

United States Air Force Colonel John Boyd was a fighter pilot and theorist who developed a model of decisionmaking called the OODA loop.

Essentially, Colonel Boyd’s theory was that people are constantly looping through the same four steps as they interact with their environment:

  1. Observe—Sometimes also called the “notice” step, this is the point at which you become aware of something which might require your attention. For a fighter pilot, this might be a flash of light on the horizon. For everyday life, this might be something like hearing a crash come from the kitchen, or seeing an expression flicker across your partner’s face.
  2. Orient—This is the point at which you frame your observation, and decide how you will relate to it. Is this a problem to solve? A threat to avoid? Something unimportant that you can dismiss?
  3. Decide—This is the point at which you formulate a plan. What will you do, given the ongoing situation? How will you respond?
  4. Act—This is the point at which thinking pauses (until your next obser- vation) and you move toward executing the plan you’ve already formed.

The image on the left shows the 7 stages of action and the image on the right shows the same graph but the stages of OODA superimposed on top of the image.

I could not not join in on the hype… so here’s a ghiblicore picture of me!

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